EXAMPLE PROPOSAL · Example content and figures. Replace with your own before sending.
Northline Studio
Strategy, identity & digital experiences.
PROJECT PROPOSAL
2026-11-07
2026-11-07
PREPARED FOR Acme & Co.
A clearer brand. A stronger digital presence.
01 / Project brief
Bring the brand and website into one clear, consistent experience. We will define the direction, design the identity and create a digital presence that is easy to understand and ready to grow.
02 / Pricing & packages
03 / Scope of work · Signature
| Deliverable | Amount |
|---|---|
| Discovery & strategy A working session, audience alignment and a focused creative direction. | $1,200.00 |
| Visual identity Core logo suite, typography, colour palette and usage guidelines. | $3,000.00 |
| Website design Design for five responsive pages, including two rounds of refinement. | $3,600.00 |
Subtotal$7,800.00
Total investment$7,800.00
04 / Payment milestones
| Project kickoff (50%) | $3,900.00 |
| Design approval (30%) | $2,340.00 |
| Final delivery (20%) | $1,560.00 |
05 / Assumptions & exclusions
Hosting, third-party licences, copywriting and ongoing maintenance are not included unless listed above. Additional work requires a separately agreed scope.
This proposal is subject to a separately agreed scope and terms. No booking, signature or payment is completed by this document.